Category Archives: Uncategorized

What role can Google Glass play for Market Research?

Ben Hewitson considers the ways in which optically wearable technology will enable researchers to gain deeper insights… Back in January, NewMR.org hosted a webinar on the potential for Google Glass to be used within Market Research. I, along with many … Continue reading

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Relish goes pink for Breast Cancer Campaign’s ‘Wear it Pink’ day

Today, everyone at Relish has worn at least one item of pink clothing to support Breast Cancer Campaign’s ‘Wear it Pink’ day (http://www.breastcancercampaign.org/). Some of the team really went to town with their outfits – Amy wore a pink onesie, … Continue reading

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Making Sense of Information Asymmetry

Simon reflects on a recent trip over the Easter break in Istanbul, and wonders how much we can learn from a simple Bazaar shopping experience… If knowledge is power, no wonder consumers make error ridden judgements when purchasing goods and … Continue reading

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