As a research agency we’ve had plenty of experience evaluating and advising clients on what names they should apply to products, services etc – but when it’s your own name up in lights, it becomes a significantly deeper (and personal) challenge. Will people like it? What if people don’t? Is there any ambiguity? However, if there is one thing we have learnt from experience its that most importantly, it’s what you make of the name.
Relish doesn’t mean everything is new – it simply represents our new philosophy. The team is the same, the building is the same, but ‘Relish’ signifies our commitment to fresh thinking. In everything we do.
Hopefully our clients will relish our fresh thinking as well.